How to earn money from Facebook Ads? 12 Ways

How to earn money from Facebook Ads? 12 Ways The complete guide

Facebook is the most popular social networking site today which was initially developed to connect with school and college friends.

With the changes over the years, it now offers you to run your business on it. Along with running your business on Facebook, you can also run advertising campaigns on the same platform. However, there is still a lot of confusion that how to earn money from Facebook Ads?

The quality that sets Facebook apart from other social networking sites is that it gives you a personal touch, a homely feel as you are communicating with an audience that you have personally selected with an understanding of their psychology. 

How to earn money from Facebook Ads? 12 Ways

Facebook ads also let you communicate with a lookalike audience. Lookalike audiences are similar to your audience selections. Also, over the years, Facebook's layout has become even better with additional features like emoji, video calling, Messenger, Instagram app and Messenger calls. All these features are combined with a vision to make communication easy.

Has Facebook's initiative to start an online business made the starting a business feature not so easy? An entrepreneur who has just started a business and wants to be known among his initial customers can simply start disseminating information on messenger groups or through status uploads and shares.

The idea of ​​promoting a business and earning money from Facebook ads is especially attractive to any business currently because a large population of the world is on Facebook. Thus, by selecting only your target audience on Facebook, you can specify which category of people will see your Facebook ad.

Friends, in this post I tell you how to earn money only from Facebook Ads? I am not going to tell about, but how to create an effective Facebook ad so that you can earn maximum money, I will also include it. Because I believe that….

Facebook marketing has been proven to deliver great results when used correctly and effectively.

How to make Facebook Ad?

Facebook is doing great promotion for its online business and with Facebook Ads feature, there are many tutorials on how you can set up your own ad campaign on Facebook. Follow these simple steps to get started with your Facebook Ad campaign.

Set up Facebook Ads Campaign

Ads Manager is where you create and coordinate your ad campaigns.

Click on the link below to access Ads Manager.

Ads manager

To get there, you can click this link, navigate there from Business Manager, or use Facebook's Ads Manager mobile app.

Once you've landed on Facebook Ads Manager, everything next will be a piece of cake for you if you already have a specified format for how you want your Facebook ads campaign to operate.

An automatic budget will be shown to you as you proceed to provide the required information about the target audience, location, age group, format of the ad. The base budget is flexible and you can change it mid-campaign. You have two options to choose your budget either by choosing a budget on a daily basis or by setting a budget for lifetime (the total duration of the campaign - you can edit it).

When you've set up the information you need to get started with your campaign, you're already halfway there. Next, you can either link the campaign to your brand's Facebook page or you can link it to your Instagram profile if you are already operating your business through an Instagram business account.

Cost of a Facebook Ad?

Before you start making money with Facebook ads, it's important to know that Facebook ad costs are variable and flexible according to your budget. You can customize the daily budget according to your total budget. Also, the cost can be paid for the lifetime of the campaign, which means for the entire duration of the Facebook ad campaign.

However, an important fact to note here is that your daily budget or your lifetime budget is directly proportional to the reach of your ad. Spend per day is the average amount spent per site usage by your target audience.

Facebook Ad lets you redirect your potential customers to your website, Instagram profile, business page etc. Now the traffic that is redirected to any of these pages is your lead. Facebook Ads has helped in generating leads, now the conversion further depends on the quality of your website performance, content, product description, images, videos etc.

You need to understand that Facebook ad is not a direct source of income. They are an indirect source of income. You can earn money from Facebook ads by generating leads but clearly, their conversion depends on how effective your product ad is. Facebook ads work best for your business when they are run on a daily basis. Regular posting of promotional posts and Facebook ads work hand in hand and help you increase your return on investment (ROI).

 

Since Facebook ads are an indirect way of earning money, you will first need to invest a small amount in the ad campaign to go live and only then you will start earning from it.

The amount you spend on an ad that runs for a day is flexible and can be set according to your budget. What professionals and marketers forget is that it takes much more effort than just investing money.

The ad should be designed and prepared in such a way that any potential customer can easily convert into a client within no time.

Key strategies to keep in mind when creating your own Facebook ad

1. Image should be self-explanatory and attractive

Suppose you create a Facebook ad for a clothing brand, the image displayed in the ad should be attractive enough to grab the users attention and compel them to stop scrolling and pay attention to your ad . Only when the user pauses to take a look at your ad does your brand have any chance of becoming the customer your ad generates.

Now, here one important point you should note is that the user will not pause to read the text. This is the image that will get noticed first and depending on that the user may or may not stop. If the image is attractive, the user will stay to look and now read the text. It is a natural human psychology that we are first attracted to images and unconsciously react differently to different colours.

2. Facebook Ad Content

The second most important component of a Facebook ad is its content. If you have placed an attractive image on the ad, then the user will stop for once, but will not respond if useful content is not found in the ad. Thus, priority should be given to publishing quality content in the ad.

A good content is one that communicates the idea concisely and leaves the user curious to follow the ad link. If the user has clicked on the ad and is now taken to the landing page, you are already halfway there.

3. You can use the split test concept to measure campaign effectiveness

Ad campaign testing can be done by running multiple campaigns at the same time and setting them up differently. Hypothetically, in a given campaign you use an X image and an X content, in the next campaign you again use X image but this time you use Y content, in another campaign you again Let's use Y content but with Z images. This is called Split Test concept.

This will give you visible results on which content and images are getting maximum traffic. And accordingly, you can run that campaign for longer duration or republish in case of good performance of ad campaign.

4. Collect your leads' contact details - Capture your leads

Everyone who clicks on your Facebook ad is your lead. Leads are only useful if their contact information is retrieved by you. Contact details can be anything from email address to phone number. If you have not implemented Responsive Layout and fail to get the details, then you will have to spend many times to reach the same people. If you play smart and get the lead details right the first time, you'll have a database of all your leads. Lead capturing is a really smart move and will save you a lot of money.

 

Maintaining a lead database allows you to contact them via text, over email or over the phone. Former customers can also be contacted this way and informed about the latest offers. This is one of the most common marketing practices.

5. Keep track of CTR

CTR stands for Click Through Rate. The higher the CTR, the cheaper the cost per click. CTR is used to monitor campaign performance and this step should not be skipped. Most advertisers and marketers don't pay enough attention to this number. However, it should be noted that this number is especially important in determining the ROI of your Facebook ad campaign and telling you how well your campaign is performing. Also, if components of the add need to be changed.

You can redirect traffic to your Facebook business or fan page. This will be beneficial as the likes of your page will increase and they can further be redirected to your app or website.

How often should you post ads on Facebook?

This is one of the most asked questions about Facebook ads. The fact is that Facebook ads have a start and end date, that is, it has a lifetime. In this lifetime, the ad is posted daily to reach different users according to the audience you choose.

During the campaign, ads are published daily, however, the users to whom it is shown may vary. Also, the breadth of reach is determined by the investment you make in the ad.

Facebook uses the following metrics to help you measure the performance of Facebook ad campaigns.

• Impressions: Impressions of an ad campaign represent the total number of times an ad was shown.
• Reach: The reach of a Facebook ad campaign refers to the number of unique users the ad reached.
• Frequency: According to Facebook, frequency is calculated by dividing the total impressions by the number of reaches.

How wide is the reach of a Facebook ad?

The reach of a Facebook ad entirely depends on the amount spent each day of the ad. The reach of an ad is directly proportional to the investment made on it. Facebook has a set access to each figure you quote as your daily budget. You can see this in the Adverts Manager of your Facebook page.

The concept is simple - the higher the investment, the higher the reach. Also, leads and conversions can be calculated accordingly.

A recent survey conducted by Facebook looked at the behavior of around 537 people during the premiere of a popular TV show. It was observed that during television ads people turned to Facebook. With this survey, Facebook draws advertiser's attention to which medium is more popular. The survey successfully declares that Facebook has a greater reach than television and claims that ads combining television and Facebook work better to hit the target audience.

 

The survey emphasizes on the fact that mobile should not be confused as mini television just as television was not a visual radio and radio was not an audio news paper. Mobile is the new media and its reach is greater than that of television, especially in the case of AIDS. In the heyday of television media, users are no longer interested in watching long commercials and refuse to spend as much time on commercials as they used to.

The new generation and new media demand an ad format that is quick and clear. The entertainment element should prevail in the ad. The autoplay feature on Facebook delivers messages to a much wider audience as approximately 70% of Facebook profiles have the feature enabled unless they opt out. Thus, willingly or unwillingly the video is played and most people become engrossed in it after the video is played, even the irrelevant ones.

Benefits of putting ads on Facebook

• Facebook is currently the most popular social platform.
• Facebook ads have more reach than TV
• Follows an interactive format.
• The campaign is cost effective.
• You can select and customize your target audience.
• The business can be run on the same platform that the business page has access to.
• This is new media and people have a lot of craze about it.
• Easily Accessible Medium- You can set yourself up to earn money from Facebook Ads.
• It is easy to fix the brand image in the mind of the consumer by running repeated ad campaigns.
• Stand-alone tracking of campaign performance.
• The instant response of the consumer can be noted.
• Due to the low cost, a split test campaign can also be run.
• You can choose the most suitable Facebook ad format that best suits your business.

12 Best Ways To Make Money With Facebook Ads

OK, you're on Facebook. Your business profile is full and your page is looking great…

You're balancing being self-promotional and sharing amazing content that relates to your brand.

You have an audience. a good number. You also make an effort to connect with your audience.

Things seem to be going well.

As successful as your Facebook page has been, is it as successful as it could be?

Do you use ads to showcase your brand name and attract more audience?

Do You Make Money With Facebook Ads?

Whether your answer is yes, no or unsure, this article is for you.

How to earn money from Facebook Ads?

There's always room for improvement, so let's take a look at the 12 best ways to make money with Facebook ads.

Yes, there are actually 12 add methods!

They fall under these categories:

• traffic and conversion
• sales and leads
• Likes and Engagement
• install
• Events and Offers
• Application Aid
• local awareness
• dark post

1. Domain Add

Ad Type: Traffic & Conversions

Domain Ads is a relatively easy way to make money with Facebook ads and get your name out there.

These ads are computer supported ads as they appear on the right column of your Facebook page.

These ads come with a display title, a short description, and a URL.

Simple, cheap and happy.

2. Page Post Link

Ad Type: Traffic & Conversions

These are the ads that appear on your newsfeed and are a popular option.

Unlike domain ads, with this ad the photo is larger and you get a little more description space, so you can grab someone's attention.

If you want, you can also use video instead of photo.

This way not only do you earn money from Facebook Ads, they work wonders with increasing audience engagement and getting likes for your page.

For best results, check comments left by users and reply to them to increase your engagement.

3. Page Like

Ad Type: Likes & Engagement

Speaking of Page Likes, could you ask for more? If so, this is the type of ad for you.

Having more likes means more people are aware of your brand, see your content on their newsfeeds when you post, and ultimately are more likely to become aware of any offers you're running.

Plus, the ad-like page is supported on all devices – mobile included.

So, this is definitely a way to earn money with Facebook Ads.

This style of advertising comes with an immediate call to action button – that is, a Like button on your ad.

Be sure to use a good image!

4. Page Post Photo and Page Post Video

Ad Type: Likes & Engagement

Photos and videos are a great way to connect with your fans – especially videos.

If you have an adorable photo you want to show off, do it. You can also include a text description and link.

Similarly, if you have a good video, post it. Can also help you with video retargeting.

How?

How many of your videos do they watch?

Facebook has 8 billion video views per day.

Get on it! This is a great way to make money with Facebook Ads!

Yes, You Can Brand Small Business Too!

5. Local Awareness

Ed Type: Local Awareness

Another hot way to make money with Facebook Ads, a local awareness ad speaks for itself as to why it's amazing.

When you target your audience, you can specify where you want to target with the Geo tool.

Your ad will be visible to people who are geographically near your business!

There is even an optional call to action that can be included in your local awareness ad.

No more hoping your ad shows up on someone's newsfeed who lives nearby! Coming to a reality near you.

6. Events and Offers

Ed Type: Local Awareness

With your local awareness ad, you are able to post ads about ongoing events and offers with your brand.

An event ad is a great way to let your audience know that there's something going on at your location that they should check out.

 

An offer ad is exactly what it sounds like – an ad promoting sales or deals running at your physical location.

To really seal the deal with offer ads, when a user clicks on your ad and redeems the offer, they receive a confirmation email describing all the necessary information about your offer.

Yes, you are actually going to make money with Facebook Ads this way!

7. Multi-Product Slideshow

Ad Type: Sales & Leads

The Multi-Product Slideshow Ad is similar to the Page Post Link Ad.

What differentiates the two is that a multi-product slideshow ad showcases multiple products instead of just one image.

This is a great add type to use if you have a lot of hot items.

Plus, it adds depth to the shopping experience. It's like browsing a shelf in an actual store to see if the item you're looking for is there.

8. Dynamic Product Ads

Ad Type: Sales & Leads

Take retargeting ads to the next level with dynamic product ads.

Facebook dynamic product ads work by targeting users based on their previous interactions with an ad on your website or app.

It's official – anywhere is safer than AIDS. They follow you.

Use this to your advantage.

To do this, make sure that your product catalog is uploaded to Facebook and that your Facebook Pixel is working properly on your site pages. Facebook then handles the rest!

It is a necessary evil.

9. Lead Aid

Ad Type: Sales & Leads

Lead Aids are amazing.

Have you ever scrolled through your Facebook newsfeed, seen something you wanted to sign up for, only to have it kick you out of the Facebook app?

Which causes a sigh because now your scrolling may be screwed up and now you have to start over.

Well, there is a solution for this.

Instead of leaving Facebook to sign up with your brand, they stay on Facebook.

This is genius! No more frustration with interrupted Facebook browsing!

Undoubted…

…These types of aids can have problems.

First, you'll need to export the leads manually (unless you find another software program that connects to the API).

Second, depending on the industry, these types of ad conversions may not happen as well as a well-crafted funnel.

10. Canvas for Mobile

Ad Type: Sales & Leads

While we're on the topic of staying on Facebook and interacting with your products, let's talk about canvas ads.

Remember Slideshow Ed? Canvas is an advanced version of that slideshow.

Canvas Ads are a great way to get customer engagement through your mobile application.

With Canvas Ads, customers can swipe through a slideshow of images.

They can tilt the product image in different directions as well as zoom in and out.

Pretty sweet mobile shopping experience, huh? All the while never leaving Facebook.

This is a future purchase.

11. App Aid

Add Type: Installed

Does your brand come with the app? If so, Facebook App Ads may be just what you need to get more installs.

Facebook is really working to deliver every angle of your brand.

 

Featured on a newsfeed with an image, a description, and a call to action, this is a great tool for increasing installs for a mobile app or desktop app.

seriously. Facebook will incentivize the installation of your app!

12. Sponsored Ads

Ad Type: Dark Post

Have you ever noticed that when you're scrolling through your newsfeed, you keep seeing posts that say sponsored?

These are dark posts.

They are not so much evil as they are cowards.

Dark posts are ads that don't appear on your business's timeline, but can be accessed by anyone with a direct link.

So these ads look like unpublished posts.

Dark posts are great because not only do they not take up any space on your timeline, but they also boost your page's niche fans.

And dark posts even allow you to use keywords!

To finish:

Oh, is that so! This list is too long!

Seriously, you can make money with all kinds of Facebook ads.

Ads are the driving force of your brand – they let users know that you exist and that you may have what they need.

If you have the things they need, the money will come. You just need to make sure that you are attracting the right audience.

When it comes down to it, it's all about the audience and stellar content.

Your content needs to look great, it's relevant, and you have a target demographic in mind.

It can be a challenge but try these ad styles.

So now it's time to say goodbye...

In this blog, we have discussed: How to set up a Facebook ad campaign, How to make money from Facebook ads, Metrics to measure Facebook ad performance and Important strategies to help you design your own ad campaign that will bring you Help you reach your target audience and convert them into your customers.

Facebook is evolving every day to give its users the best experience possible while staying connected with the people around them and those they left behind in schools and colleges.

I hope you are now ready to go live with your Facebook Ad campaign and ready to earn money from Facebook Ads.